A billboard in Central London: A lone soldier walks across a bullet riddled wall, where the words “Honour the Covenant” is scrawled in Graffiti in six foot tall letters. In an clear reference to Masterchief the “The battle should be over when he comes home” is stamped proudly above the scene.
What an excellent piece of understated Halo 3 Marketing to complement the Museum campaign.
However all is not as it seems.
With closer inspection it turns out that it’s not for Halo at all, It’s actually an advertisement for the “The Royal British Legion” a charity which provides support for people in the armed forces.
So either the Royal British Legion have purposefully marketed it this way to enjoy the fruits of the the MS marketing blitz, or more likely it’s just one of those bizarre coincidences that make life so interesting.
Hopefully there’ll be a bit of synergy, and both enterprises benefit. Because you know, Microsoft needs all the help it can get….
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